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How to Use Persuasive Copy Writing
to Increase Crowdfunding Pre-Sales
How to Use Persuasive Copy Writing to Increaese Crowdfunding Pre-Sales
How Write Persuasive Crowdfunding Body Copy
We already covered this subject on our How to Write an Effective Crowdfunding Profile, but this is worth saying twice. Sometimes its not what you say, but how you say it. The same is true when writing a body copy for profiles, perks/rewards and all of your marketing communications and press kit materials.
If you want to launch a successful crowdfunding campaign, download and read The Language that Gets People to Give: Phrases that Predict Success on Kickstarter research report written by Tanushree Mitra and Eric Gilbert. It is one of the important documents you’ll ever read because it teaches crowdfunders exactly what language works and what does not.
This research paper explores the precise phrases that led to successfully funded crowdfunding projects. The authors studied a corpus of 45,000 crowdfunded projects and analyzed over 9 million phrases and 59 other variables commonly present in crowdfunding profiles to see what language worked and what did not.
The language used in these crowdfunding profiles had surprising predictive power — accounting for 58.56% of the variance around successful funding.
A closer look at the phrases used showed that certain combination of words exhibited very persuasive principles. For example, the phrase “also receive two” reflects the principle of reciprocity and is one of the top predictors of successful crowdfunding campaigns.
So do yourself a favor and read the entire document. It is long and complex, but it will help you learn which phrases to use that will cause people to donate money to your campaign. It also goes into great detail about what language not to use for a wide variety of reasons. It is a great tool for every marketer’s tool box.
How to Write Persuasive Body Copy that Sells:
- David Ogilvy’s 7 Tips for Writing Copy That Sells
- How to Write an Effective Crowdfunding Profile Headline
- How to Include Desirable or Startling Images to Capture Attention
- How to Sell a Crowdfunding Campaign’s Message, Not Just the Product
- How to Analyze a Crowdfunding Profile’s Potential for Success
- The Three Cs of Writing Great Crowdfunding Profile Body Copy
- How to Use the Basic Facts and Figures to Write Great Crowdfunding Profiles
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Robert Hoskins
(512) 627-6622
@Crowdfunding_PR
Mr. Hoskins is a serial entrepreneur and has been helping entrepreneurs, startups, small businesses and Fortune 500 corporations launch successful marketing communications campaigns for 25-years. He is positive that Crowdfunding will empower all Americans to rediscover the possibility of living the American dream with a little hard work, a great business idea and dedication to planning a well-thought-out crowdfunding campaign.
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