Press Kit

© Front Page PR

How to Build a Press Kit
Full of Crowdfunding Content


By Robert Hoskins

One of the most important things that every Crowdfunding Profile should have is a Press Kit Room.   A Press Room serves as an online press kit that should every thing a reporter needs to write up a feature article on your company or crowdfunding campaign.  Always include press releases, company backgrounders, FAQ sheets, logos, executive photos and bios, product shots, executive quotes and  news briefs and byline articles that reporters/bloggers can cut and paste as needed. The more information you provide, the easier it is for a reporter to write up a story.

Hear is a quick outline of what the basic press kit may contain:

Press Releases:
Press releases should be 400-800 words and answer at a minimum who, what, where, why, how much it costs and how it works. PR contact information is mandatory.

  • Press Release #1
  • Press Release #2

Executive Bios:

  • Executive Bio #1
  • Executive Bio #1

Other Subject Matter Experts:

  • Expert #1 – List all of your subject matter experts that have been media trained.
  • Expert #2

Frequently Asked Questions:

  • FAQ Sheet #1

Photos/Graphics:

  • Executive Head Shots
  • Headquarter Sign/Building
  • Logos/Graphics
  • Product Shots

News Reporters Can Use:

  • Company Backgrounder
  • 100-word – News Brief
  • 400-words – Short News Story
  • 800-words – Topic 1
  • 800-words – Topic 2
  • 800-words – Topic 3

Recent News Coverage:

  • News Story #1
  • News Story #2

Upcoming Speaking Engagements:

  • Event #1 – TBD
  • Event #2 – TBD

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Robert Hoskins, a seasoned Front Page PR veteran provides more than twenty-five years of external communications, media relations, digital social media and SEO skills to Front Page PR’s crowdfunding PR and media relations service portfolio.
Robert Hoskins
(512) 627-6622
@Crowdfunding_PR


Mr. Hoskins is a serial entrepreneur and has been helping entrepreneurs, startups, small businesses and Fortune 500 corporations  launch successful marketing communications campaigns for 25-years. He is positive that Crowdfunding will empower all Americans to rediscover the possibility of living the American dream with a little hard work, a great business idea and dedication to planning a well-thought-out crowdfunding campaign.


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