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How to Setup a Press Room to Get Crowdfunding Media Coverage
How to Setup a Crowdfunding Campaign Press Room
One of the most important things that crowdfunding campaign managers and crowdfunding platforms forget to do is provide a fully stocked online press kit to provide reporters with the building blocks they need to write a good story on your company’s products and services.
In today’s world, the media is constantly on deadline. If you make a reporter work hard to cover your crowdfunding campaign, they probably will move on to another company that makes their job easier. This means giving information that is specifically meant to researched, copied and pasted into stories they are working on without the fear of violating copyrights.
In today’s wild, wild west of blogging, giving bloggers an endless supply of quality information to copy without fear of copyright infringement and they will blog all day long about your company’s products and services. With that said, it has to be professionally written content that is interesting and provides knowledge that will make reporters, bloggers and their readers smarter, wiser and more knowledgeable about a given subject matter.
The press kit categories of information below are very useful for reporters, who many times are working on stories at 2:00 am in the morning so that no one will bother them when they are writing or because another story they were working on fell through.
The goal is to provide everything a reporter needs to write an article in an online press room so that a reporter does not need to call, email or talk to anyone. Make it very easy for them to write a 800-word article in about 30 minutes complete with executive head shot, logo and plenty of industry facts and figures. Next time they need another quick story they will come back for more.
This takes a lot of time and effort, but it will significantly increase a crowdfunding campaign’s chance for success and will train reporters on where to find new information for future stories. Give reporters a great story and they will always come back for more.
Recommended Crowdfunding Press Kit Materials:
- About Us
- Company Backgrounder
- Press Releases
- Short News Briefs
- Executive Quotes
- Technical White Papers with Stats/Figures
- Relevant Industry Research Reports
- News Coverage
- FAQ Sheets
- Customer Testimonials
- Management Team Bios
- High-Resolution Head Shots
- Campaign Videos
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Mr. Hoskins is a serial entrepreneur and has been helping entrepreneurs, startups, small businesses and Fortune 500 corporations launch successful marketing communications campaigns for 25-years. He is positive that Crowdfunding will empower all Americans to rediscover the possibility of living the American dream with a little hard work, a great business idea and dedication to planning a well-thought-out crowdfunding campaign.